Big Picture Eye Health is a tele-ophthalmology service. It operates kiosks that can scan the back of a customer’s eyes. Specialists then review these scans and send an eye health report back to the customer via email. This enables regular screenings without costly and time-intensive visits to an ophthalmologist.

I was Big Picture Eye Health’s lead designer. During this time, I designed an iPad app for patient registration, email eye health report templates, web-based scan review software, and our marketing website. I also provided input on how to frame the service to both investors and customers and helped to create pitch decks used in fundraising efforts.

This role required me to learn a lot of domain-specific information and terminology. I spoke with optometrists, orthoptists, and ophthalmologists to understand potential review outcomes. I then had to communicate these to a non-medical audience with empathy and an appropriate sense of urgency.

Because the service has a physical component—the scanning kiosk and it’s surrounding environment—I worked closely with a set designer to prototype physical spaces and ensure the overall experience was cohesive and scalable. Big Picture Eye Health is trialling their service in Australia and the UK.